Marketing processes

Our approach to marketing is to ensure that it is set in context of the rest of the business and the marketplace in which the business operates hence The CQ Cycle, also making sure that marketing is accountable and measurable and where appropriate the feedback from market research or customers then influences strategy and future activity.

We can work with your senior management or marketing department to review and put in places marketing processes to ensure you are effectively managing your marketing campaigns and these are linking with the rest of your business.  These can include:


  • Client Surveys and Review Programmes;
  • Market information systems - co-ordinating your market research/knowledge, sales effort, marketing campaigns
  • Internal marketing programmes;
  • Introduction of brand guidelines across the organisation.
Marketing and Sales Process
2014-01-01 Marketing and Sales Process.p[...]
Adobe Acrobat document [185.5 KB]
Target programme process
2014-01-01 Target programme process.pdf
Adobe Acrobat document [145.7 KB]

Contact CQ

To find out how we can help you develop your marketing strategy or implement your marketing plan contact us today.



Leeds office

Tel: 0113 467 0370

Rotherham office

Tel: 01709 430491


Head office CQ Strategic Marketing Ltd

Moorgate Crofts Business Centre, South Grove, Rotherham, S60 2DH

CQ Strategic Marketing brochure - October 2017
For marketing strategy, planning and practical support, please download our brochure for details of our full range of marketing services.
CQ SM minibrochure v4.pdf
Adobe Acrobat document [1.9 MB]
CQ Marketing Academy - October 2017
For marketing training, coaching and mentoring
CQ MA minibrochure v3.pdf
Adobe Acrobat document [1.7 MB]
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