Marketing planning

Marketing Planning, must always be in line with the overall business objectives taking into account for example goals for growth, budget for marketing activity, production capabilities.  

As part of your marketing strategy you will have identified Who you are targeting, How that market looks and the differences in it, How you will position yourself to those different customers.  The next step is to plan your marketing communication activity identifying the right channels and messages for those channels.  These could be exhibitions, online, through social media, trade press etc. 


Once you have identified your plan ensure you have measures in place to monitor your campaign success and complete the feedback loop in amending any future campaigns.  CQ can provide training and coaching to your teams for you to prepare your marketing plan or work with you to prepare a plan for your implementation.


If you developing your marketing plan with campaign themes across a range of communication channels, remember to stay realistic when looking at frequency of communication think also about how much you have to say and whether you have the resource to staff it either inside the company or outside consultants for specialist elements. 

Contact CQ

To find out how we can help you develop your marketing strategy or implement your marketing plan contact us today.



Leeds office

Tel: 0113 467 0370

Rotherham office

Tel: 01709 430491


Head office CQ Strategic Marketing Ltd

Moorgate Crofts Business Centre, South Grove, Rotherham, S60 2DH

CQ Strategic Marketing brochure - October 2017
For marketing strategy, planning and practical support, please download our brochure for details of our full range of marketing services.
CQ SM minibrochure v4.pdf
Adobe Acrobat document [1.9 MB]
CQ Marketing Academy - October 2017
For marketing training, coaching and mentoring
CQ MA minibrochure v3.pdf
Adobe Acrobat document [1.7 MB]
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