Before you start with your marketing strategy, you need to be clear about your overall business strategy, values and goals.
|Strategic Planning||Marketing planning|
|- Concerned with overall, long term organisation objectives||- Concerned with day-to-day performance and results|
|- Provides the long-term framework for the organisation||- Represents only one stage in the organisation's development|
|- Overall orientation needed to match the organisation to its environment||- Functional and professional orientations tend to predominate|
|- Goals and strategies are evaluated from an overall perspective||- Goals are subdivided into specific targets|
|- Relevance of goals and strategies is only evident in the long term||- Relevance of goals and strategies is immediately evident|
Marketing strategy helps you identify what you are selling, to who, how and how you are going to communicate with your potential customers. It will be affected by outside influences of competitors and fluctuating market forces.
To find out how we can help you develop your marketing strategy or implement your marketing plan contact us today.
Tel: 0113 467 0370
Tel: 0114 399 1600
Head office CQ Strategic Marketing Ltd
Westthorpe Business Innovation Centre, Westthorpe Fields Road, Killamarsh, Sheffield, S21 1TZ