Marketing strategy

Before you start with your marketing strategy, you need to be clear about your overall business strategy, values and goals.

Strategic Planning Marketing planning
- Concerned with overall, long term organisation objectives - Concerned with day-to-day performance and results
- Provides the long-term framework for the organisation - Represents only one stage in the organisation's development
- Overall orientation needed to match the organisation to its environment - Functional and professional orientations tend to predominate
- Goals and strategies are evaluated from an overall perspective - Goals are subdivided into specific targets
- Relevance of goals and strategies is only evident in the long term - Relevance of goals and strategies is immediately evident

Marketing strategy helps you identify what you are selling, to who, how and how you are going to communicate with your potential customers.  It will be affected by outside influences of competitors and fluctuating market forces.

Contact CQ

To find out how we can help you develop your marketing strategy or implement your marketing plan contact us today.



Leeds office

Tel: 0113 467 0370

Rotherham office

Tel: 01709 430491


Head office CQ Strategic Marketing Ltd

Moorgate Crofts Business Centre, South Grove, Rotherham, S60 2DH

CQ Strategic Marketing brochure - October 2017
For marketing strategy, planning and practical support, please download our brochure for details of our full range of marketing services.
CQ SM minibrochure v4.pdf
Adobe Acrobat document [1.9 MB]
CQ Marketing Academy - October 2017
For marketing training, coaching and mentoring
CQ MA minibrochure v3.pdf
Adobe Acrobat document [1.7 MB]
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